Hi , my name is Michael Wilson and I am the new team member of the finance group on the Ford Explorer program. I am working on a project that hopefully will identify initiative intended to reduce costs and impro
ve profits for the Explorer line and ultimately for the company. To help me on
this project, I'll need your help in answering the attached questionnaire and adding some input on where I could find some additional information relating to this topic. Thanks.

Ford Questionnaire


1. What is your age and sex?


2. What is your current occupation?


3. Currently, what is the #1 incentive that would influence you as a consumer to purchase of a Ford Explorer and
why?


4. What type of incentives could we offer you instead of cash-back incentives?


5. How would you rank the importance of factors below in your purchase of Ford Explorer ( 1 = highest to 8 =
lowest)?

Lower monthly payments _____
Residual Value _____
Customizing your purchase _____
Guaranteed Payments if Job Loss _____
Full Maintenance Coverage (1 year) _____
Gas for one year _____
Extended Warranty _____
Insurance Coverage (1 year) _____
Other (Explain) _____


6. Are there any incentives that other automobile manufacturers are offering that you know of? Please list them.