I have the same sound. 2010 XLT V6 4X4... Internet searches tell me it's not wheel bearings, but no good answer on what it is.... Will be watching to see if you get it resolved....
So replying to my own post here (despite the different user name, explorerforum locked me out of my first account), Really just replying so that anyone in the future who finds this post through searching will know how I fixed my roaring sound....
SO..... back when I posed originally I read post after post of people replacing wheel bearings only to have it make no difference, and at $150+ EACH, I didn't want to throw $300+ at the truck and have it not be the problem.
All the normal wheel bearings "tests" told me it wasn't wheel bearings. Turning left vs right made no difference in the sound (it got louder in both directions), jacking up the truck and trying to wiggle the wheel it was totally solid. So I just let it go....
Eventually it started to vibrate on medium/hard braking. And then finally, 15k miles later, I started to notice abnormal wear on the inside of my front driver side tire, So i replaced the hub/bearing on that side and the sound got quieter, but was still there. Then a few months later, I started to notice it getting louder when turning the wheel to the left.... Even though I still got zero wiggle when I jacked it up and wiggled the wheel, I replaced the right front bearing, and just like that, sound is completely gone.... I had just about forgotten what the sound of BFG's on the highway sounded like because of the constant bearing roar since I got the truck....
So in my case, it actually was wheel bearings.... I couldn't pinpoint which one it was because it was both of them.... doh...