Joe Dirt
Explorer Addict
- Joined
- October 4, 2007
- Messages
- 13,325
- Reaction score
- 28
- Year, Model & Trim Level
- 07 Camry
LOS ANGELES -- Ford, Honda and Chevrolet are the three best-perceived automotive brands of 2011, according to a YouGov/BrandIndex survey of American consumers.
Although Toyota had been the perennial chart-topper, last year it fell to third-from-worst during the recall crisis, trailing only Chrysler and Hummer. This year, Toyota staged the largest improvement of any brand, but it still remains outside the top 10. The Lexus brand also recovered somewhat.
The rescue and recovery of Chrysler Group led the Chrysler, Dodge and Jeep brands to see a strong image rebound, but they are still middle of the pack overall.
BrandIndex conducts nearly 1.2 million interviews of a representative sample of the U.S. population. Respondents were asked, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?" The interviews were conducted in the first half of 2011.
YouGov said its BrandIndex's measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
Highest Ranking
Most Improved