@donalds
Efficiency and cooling capacity are two different things.
@974X4BLACKSPORT is correct in what he stated, but did not explain the concepts.
For example, let's say a 1-row radiator is 60% efficient. Putting in another row will result in less overall efficiency, say it will then be 50%. BUT, the total amount of heat removed will be GREATER than with the 1 row. It's sort of like declining benefit with increasing cost. BUT, if hot-running, that is, coolant temperatures much above the thermostat's rating is the norm with a 1-row, use of a 2 row may be indicated. Use in very hot climate often proves taxing to original equipment equipped vehicles. I live where the summer temperatures routinely exceed 115 degrees. This taxes many cooling systems, especially those very old, perhaps sludge-lined, where heat transfer is lessened. An added row and cleaning of the system is often seen here.
Heavy-duty usage, like trucks, often "damn" the added original cost, and come with 3 and even 4 row radiators, to ensure acceptable performance. Adding rows of course is not always easy, due to space limitations. Another means of increasing heat removal capacity is going to a BIGGER cross-section radiator, higher or wider, or both, often space-limited, though. Recently, manufacturing techniques have improved, and aluminum radiators are commonly being used by the factory. This lessens weight, one of the mpg worries of the manufacturers. Plastic end tanks have become common, same reason.
Aluminum is nice, looks pretty if unpainted (not a good idea, as BLACK is always desirable), but black paint IMPEDES heat flow. If you want guaranteed effective cooling with a radiator of same size and number of rows as the original, clean and flush the cooling system, and buy a BRASS radiator with BRASS tanks and you will greatly improve the situation. They still make them. Why better than Aluminum? Brass conductivity + 400, Aluminum = 240, you figure it out. Almost double with Brass.
Regarding heavy-duty cooling packages from the factory, like Police Special cooling, in those applications the aim is to be able to stand with engine idling and A/C on High, vehicle standing still, for extended periods; all day, even, if need be, without overheating.
Lastly, INCREASING the air flow volume through any given radiator will increase it's heat removal capacity. This may be done by bigger fans and or faster fans. With fixed blade or clutch-driven fans, pulley diameter changes are the name of the game. Electric fans are a whole 'nother topic, not for here.
NO, I DO NOT SELL RADIATORS! imp