When you insert the key and turn it to RUN, don't go to the crank position until you see if the THEFT light flashes. If that light flashes, don't crank the starter, that just wastes battery power.
It will not ever start if the THEFT light flashes initially. Be sure the battery is good and the keys are the right ones. Has the trim ever been off from underneath the column, below the key cylinder? That is where the PATS receiver/transmitter is. It has a fragile connection to the key cylinder, if that come off or breaks, the key code will not be received.
Turn the key to on until the THEFT light does not flash, turn it off and then on until you get the THEFT light to stay on, which means it accepted the key code. Only then can you crank it and have it start.