Campo
Elitus Explorus
- Joined
- September 7, 2001
- Messages
- 710
- Reaction score
- 2
- City, State
- White City, KS
- Year, Model & Trim Level
- 99 XLT 4x4
Anyone heard about this one yet??
I found it on Ford Truck World..
FORD THAILAND SETS TO EXPAND IN ALL SEGMENTS; WORLD PREMIERE OF "FORD EVEREST" TO BE AT BANGKOK INTERNATIONAL MOTOR SHOW
FORD MOTOR COMPANY PRESS RELEASE
Bangkok, Thailand, 14 March 2003 – Ford Thailand takes an aggressive stance to improve in all market segments to realize its "Retail Excellence" strategy, starting with the world premiere of "Ford Everest SUV" at the 24th Bangkok International Motor Show during March 27 – April 6, 2003, at BITEC.
Mr. Chatchai Bunnag, President of Ford Thailand, said, "With ‘Retail Excellence’ as the core strategy, we have taken several major initiatives this year starting with the new organizational structure. We have established new business units with clear responsibilities to gain greater flexibility and efficiency. We have already appointed experienced executives and management team to oversee each unit. In addition, we are strengthening our relations with Ford dealers nationwide and help them to grow rapidly. More importantly, we will strengthen our market position with the offering of various vehicles that meet the different needs of consumers in all market segments."
Under its Retail Excellence strategy, Ford has set five major tasks as follows:
Expand its dealer network from the current 70 to 120 outlets nationwide by the end of the year. This expansion also requires almost doubling the size of the national sales team at the dealership level.
Enhance customers’ sales, service and product ownership experience through improvement in sales efficiency and customer service, and delighting customers through ownership programs like 24-hour Roadside Assistance and Free Maintenance on selected vehicle line.
Making ownership of Ford products more attractive through innovative "Easy To Own" financing programs through our partnership with Ford Credit.
Invest in extensive training programs at both sales and service level to meet our customer demand.
Introduce and freshen Ford’s product lineup with an intense focus on the rapidly growing new SUV segment.
Ford’s global strength is in SUV and light trucks with some of the best selling models in the world, like the Ford Explorer which has been the best selling SUV in the world since 1990. The Ford Escape, which was launched in Thailand December last year, is now ranked the no.2 most popular SUV. Complementing the Ford Explorer and Escape in Thailand will be the new 7-seater Ford Everest SUV that will be launched at the April Bangkok Motor Show on March 26, 2003.
"The Ford Everest is latest Ford global SUV. Ford has taken 3 years and close to US$100M in designing and developing the Ford Everest SUV. We are now ready to bring this latest innovative SUV product starting first with Thailand, and will start rolling out to more than 50 countries globally soon after Thailand launch."
"The Ford Everest SUV is also adds another pride to Ford in Thailand as it will be built at the AutoAlliance’s plant in Rayong province for both domestic and export markets. Building the 7-seater SUV in Thailand for global export markets not only demonstrates Thailand’s ability to produce world-class product quality, but also contributes tremendous values to the local economy. That it is making its world debut in Thailand is a wonderful celebration," added Chatchai.
The Thai consumers will have the opportunity to see and book the Ford Everest SUV for themselves before anyone else in the world at the 24th Bangkok International Motor Show where they will also have a chance to see all other Ford vehicles including Ford Tierra, Ranger, Escape and Explorer.
I think it looks like a cross between a Land Rover and a Trooper....
I found it on Ford Truck World..
FORD THAILAND SETS TO EXPAND IN ALL SEGMENTS; WORLD PREMIERE OF "FORD EVEREST" TO BE AT BANGKOK INTERNATIONAL MOTOR SHOW
FORD MOTOR COMPANY PRESS RELEASE
Bangkok, Thailand, 14 March 2003 – Ford Thailand takes an aggressive stance to improve in all market segments to realize its "Retail Excellence" strategy, starting with the world premiere of "Ford Everest SUV" at the 24th Bangkok International Motor Show during March 27 – April 6, 2003, at BITEC.
Mr. Chatchai Bunnag, President of Ford Thailand, said, "With ‘Retail Excellence’ as the core strategy, we have taken several major initiatives this year starting with the new organizational structure. We have established new business units with clear responsibilities to gain greater flexibility and efficiency. We have already appointed experienced executives and management team to oversee each unit. In addition, we are strengthening our relations with Ford dealers nationwide and help them to grow rapidly. More importantly, we will strengthen our market position with the offering of various vehicles that meet the different needs of consumers in all market segments."
Under its Retail Excellence strategy, Ford has set five major tasks as follows:
Expand its dealer network from the current 70 to 120 outlets nationwide by the end of the year. This expansion also requires almost doubling the size of the national sales team at the dealership level.
Enhance customers’ sales, service and product ownership experience through improvement in sales efficiency and customer service, and delighting customers through ownership programs like 24-hour Roadside Assistance and Free Maintenance on selected vehicle line.
Making ownership of Ford products more attractive through innovative "Easy To Own" financing programs through our partnership with Ford Credit.
Invest in extensive training programs at both sales and service level to meet our customer demand.
Introduce and freshen Ford’s product lineup with an intense focus on the rapidly growing new SUV segment.
Ford’s global strength is in SUV and light trucks with some of the best selling models in the world, like the Ford Explorer which has been the best selling SUV in the world since 1990. The Ford Escape, which was launched in Thailand December last year, is now ranked the no.2 most popular SUV. Complementing the Ford Explorer and Escape in Thailand will be the new 7-seater Ford Everest SUV that will be launched at the April Bangkok Motor Show on March 26, 2003.
"The Ford Everest is latest Ford global SUV. Ford has taken 3 years and close to US$100M in designing and developing the Ford Everest SUV. We are now ready to bring this latest innovative SUV product starting first with Thailand, and will start rolling out to more than 50 countries globally soon after Thailand launch."
"The Ford Everest SUV is also adds another pride to Ford in Thailand as it will be built at the AutoAlliance’s plant in Rayong province for both domestic and export markets. Building the 7-seater SUV in Thailand for global export markets not only demonstrates Thailand’s ability to produce world-class product quality, but also contributes tremendous values to the local economy. That it is making its world debut in Thailand is a wonderful celebration," added Chatchai.
The Thai consumers will have the opportunity to see and book the Ford Everest SUV for themselves before anyone else in the world at the 24th Bangkok International Motor Show where they will also have a chance to see all other Ford vehicles including Ford Tierra, Ranger, Escape and Explorer.
I think it looks like a cross between a Land Rover and a Trooper....
