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Ford Surprises the Analysts...again

Stephen

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Ford did it again!

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Ford Motor Company Beats Analysts Estimates

Published: June 2, 2000
Date of revision: None
Source: Ford Motor Company
By: Steve Blake

U.S. consumers purchased or leased a record 416,660 cars and trucks from Ford, Mercury, Lincoln, Jaguar, and Volvo dealers in May, up 1.4 percent compared with a year ago. The previous May sales record (412,648) was set 1978. The strong sales showing reflects the strength of Ford Motor Company brands and favorable consumer response to new products. In the last 12 months, the company has introduced the following new products in North America: Jaguar S-TYPE, Lincoln LS, Volvo S40/V40, Ford Excursion, Ford Focus, Jaguar XKR, Ford Taurus, Mercury Sable, Ford Explorer Sport and Sport Trac, Ford F-150 SuperCrew, and Volvo V70.

``This is our best start in history,'' said Bob Rewey, Ford's Group Vice President, Global Consumer Services and North America. ``Strong consumer acceptance of our new products gives us confidence as we approach the second half of the year.''

The company's May sales were highlighted by:


Ford Division - Fourth month in a row of record sales for America's top-
selling brand of cars and trucks
Ford F-Series - New F-150 SuperCrew boosts sales of America's best-selling
truck
Ford Explorer - New Explorer Sport Trac model lifts America's top-selling
SUV to May sales record
Ford Focus - North American Car of the Year posts May sales of 26,050
Ford Taurus - Third record sales month in a row for redesigned 2000 model
Lincoln - May sales climb 28 percent bolstered by Lincoln LS
Jaguar - Thirteenth month in a row of record sales as S-TYPE momentum
continues
Volvo - May sales record and 16th month in a row of higher sales


May Sales By Brand

Ford dealers reported record May sales of 346,501, up three percent compared with a year ago. The previous record (332,043) was set 1978. Ford dealers have their sights set on a record sales year having delivered over 1.5 million cars and trucks to U.S. customers in the first five months of 2000.

Lincoln dealers reported May sales of 17,353, up 28 percent. Bolstered by the addition of the all-new Lincoln LS, Motor Trend magazine's Car of the Year, and record May sales for the Lincoln Navigator, Lincoln's year-to-date sales were up 34 percent. In its first 12 months on sale, the Lincoln LS achieved U.S. sales of 47,913.

Jaguar achieved record May sales of 4,012, up 20 percent from a year ago. The previous record for May sales (3,209) was set last year. The all-new Jaguar S-TYPE and XKR coupe and convertible are driving Jaguar toward a new sales record in 2000. Jaguar's year-to-date sales were up 96 percent.

Volvo posted record May sales of 11,779, up six percent. The previous record for May sales (10,715) was set last year. The all-new S40/V40 compact sedan and wagon has been a major contributor to Volvo's record-setting performance. The all-new V70 station wagon is beginning to arrive in Volvo dealer showrooms. Volvo's year-to-date sales were up 15 percent.

Outlook for U.S. Auto Sales

Commenting on the outlook for auto sales, Rewey noted: ``The seasonally- adjusted annual sales rate in the last six months has exceeded 18 million. Going forward, we anticipate that consumer demand will moderate in response to higher interest rates. Still, consumer confidence remains high and that bodes well for healthy auto sales.''
 






Now if the stock would just reflect that I'd be all set....it goes down while the market goes up!!
 












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