With delivery mine was about $550(black), but Seth is right, it is well worth the money. Without getting one thats a monster, this thing holds up well. I have hit a deer, push started a car and don't even have any scars to show. Seth's is a newer model so the guard will look closer to the one I have(more boxy looking), but it breaks up the flat look of the older explorer well. Get one, you'll love it.