New Explorer Ad to Debut at Grammy Awards

[Vic]

http://media.ford.com/article_display.cfm?article_id=34051

Ford to Showcase Ads for All-New Explorer During GRAMMY Awards, Including Unique Spot Featuring Nelly

•Ford Explorer’s heavy presence during this Sunday’s 53rd Annual GRAMMY Awards® will showcase the SUV’s reinvention to millions; the GRAMMY awards air Sunday, Feb. 13, at 8 p.m. EST on CBS

•Ford will air three Explorer ads, including the premiere of a unique 60-second television commercial featuring hip hop recording artist Nelly and the Audio System from Sony in the new Ford Explorer

•All the ads lean heavily on music to tell the Explorer story; they are part of an integrated campaign designed to help people reconnect with Explorer and the shared adventures an SUV can deliver

•Since the July reveal of the reinvented Explorer, Ford has been engaging with consumers in one-on-one conversations on Facebook using text, videos and images; Nelly is one of a number of celebrities – including Bret Michaels, Snoop Dogg and professional pool player Jeanette Lee – who have appeared in Explorer Facebook videos

 

[Terry H]

I hope this doesn't mean old people can't have an explorer?

 

[Joe Dirt]

Nelly? He's still around?

 

[FLOffroad]

Hmpf, sounds like those'll be depressing commercials - good thing I don't watch anyway.