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Ford Motor Co. expects to get the answer next month when a new Mustang television commercial begins airing. The ad is an homage to the tear-jerking 1989 movie "Field of Dreams," in which Kevin Costner portrays a dreamer who conjures the spirits of Shoeless Joe Jackson and other baseball players when he builds a playing field on his farm.
In Ford's commercial, a farmer builds a winding racetrack, which he circles in the 2005 Mustang, due in showrooms next month. And out of the cornfield comes Steve McQueen, the late screen star famous for driving a Mustang in the 1968 action flick "Bullitt."
The farmer then tosses his keys to McQueen, whose likeness is created by a body double and some digital editing wizardry. The spot ends with McQueen driving off in the new Mustang.
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