I find the mulitcontour seats to be somewhat uncomfortable. The seatback seems too vertical to me, and it feels like my shoulders are pitched too far forward (I'm talking about the construction of the seat itself, not the electric back angle adjustability). YMMV, of course.
The vertical screen is fine. I believe more manufacturers will implement them over the next few years. However, there are shortcomings to this particular one, most of which have already been mentioned. 10" diagonal is the bare usable minimum, I think. 12" is better and would allow for a significantly larger "sub display" for backup cam/Apple CarPlay/Android Auto, etc. Not exactly sure what the aspect ratio for the upper section is, but it's probably close to 16:9. Ability to use the full screen for CarPlay/Android Auto nav would be a vast improvement. Not sure if this a Ford limitation or Apple/Google.