How does power suffer with the cooler thermostat? Ford does their power testing at 140° coolant temp, why would they go that low if it hurt power? The NA cars use a thermostat that is ~205° thermostat, but the EcoBoost cars get 178° thermostat. If cooler equated to less power why would that be? Cooler thermostats have been around for 30 years in performance vehicles. If it were detrimental why would all performance variants of production vehicles come with cooler thermostats VS their lesser performing counterparts? Cooler air temps from CAI's follow a similar methodology.
No doubt that it gives tuners more latitude when it comes to adding mods, boost, timing and power. But, to uniformly state that it is a detriment is not correct.
Tuning would have to include a little more than just turning on the fans.
Cooler air temps from CAI's help because cooler air is more condensed, the more air you add, the more fuel you add, the more combustion, the more power you get. The same is not to be said about the rest of the components, combustion creates heat, heat is energy, energy is power. Air is the one thing you want cool, the rest thrives on heat/energy, the only problem with heat is it causes wear and destruction.
Here is the reason a cooler thermostat can decrease power (when not combined w/ any other changes). A cooler engine will absorb more of the heat/energy created, meaning less is put toward forward motion. A hotter engine generally outputs more power.
Ford puts 205 thermostats on NA engines because w/out the heat spikes from forced induction that is an optimal operating range, the ecoboost gets a cooler thermostat because heat destroys things, and forced induction creates a lot of it. The cooler thermostat allows them to maintain acceptable warranty, emissions, and fuel consumption, as well as not have to deal w/ overheating or blown motors.
If you don't believe me, prove it to yourself, you guys are the performance shop, I assume you have a dyno. Take a stock ecoboost w/ no mods, and dyno in comparison to just a thermostat swap (no other mods or tune). You will find there is no performance gain, and I'd put money on there being a very small performance loss (1-5hp). If you are going to market something you sell as offering a power and performance gain, you should be able to back that up with a dyno.
You even state here, tuning would have to include more than just turning on the fans