Thought I'd pass on this info I learned today from the Ford Marketing Team..
I requested a 2012 brochure last week, the first day Ford updated the site allowing one to request a brochure by mail. Called the Ford Marketing Team today and they told me I had a $750 Private Offer (2011 Customized Fulfillment Direct Offer) that was valid until 10/2/11. The program number is #33646. They couldn't verify if it was a direct result of me requesting the 2012 brochure, but I tend to think that it is. Keep in mind that the 2011 notation for the offer describes the year for which the promotion is running, not for MY2011 Explorers. I made sure to confirm this with the marketing person about 3 times to be sure I could use it for my 2012 Explorer...
Anyway, it seems like at least if you request a brochure online, your name gets put in the system for the direct offer even before you receive the coupon in the mail. This is something I heard back when the 2011 brochures were out so it seems consistent. Now if they'll bring the $1000 cash offer from the 2011's over to the 2012s before my order comes in (est. 8/29) I'll be in great shape!!!
Someone else call (who has ordered a brochure) and see if you also have the offer! Make sure to write down the Program # they give you and also the Vincent # (I think this number is unique to each customer) to give to your dealer. She said sometimes there are issues figuring out the amount of the rebate due to the way things are entered in the system, so if you have problems with the dealer, give the marketing team a call and they'll sort it out. They're only open M-F I believe though, just a heads up.
The number is 800-334-4375, thanks again to Cory for suggesting that I do this!!!