Sorry guys for being so simple ...... I 've got myself bound up so many times in the past in search of unattainable excellence..... I've learned, most of the time, " it really doesn't matter" ......
The thing to avoid is letting your bull **** filter get clogged up by some slick marketing firm that makes up stuff you should never have to worry about, else you may run the risk of "attacks of indecisions" or "paralysis of analysis"
If you go with a reputable outfit or name.. you have the best chances of being are "OK"
But it is always good to bounce it off "the posse"..you're not going to get any better feedback than here.
(Besides, no one person knows everything.)