BSB,
Welcome to the site,
I have Bushwackers on my 97, and although I think they look good, they are very hard ABS plastic, as opposed to the Xenon, that uses urethane. Urethane flexes more.
In short there is Bushwacker, Xenon, and Warn, and Deflectashield( I know nothing about these, but they look like stock EB flares).
Hope this helps.