Why would an aftermarket meter need tuned any more than a factory stock meter? Think about it. Ford installs millions of MAF meters and they all work fine with the stock programming of the computer. They don't do a custom tune for every vehicle rolling off the assembly line. The MAFs they install at the factory work within acceptable parameters. Also, the computer has the ability to adjust the tune for driving habits etc. Are you saying companies like Pro-M, C&L and even Ford (they sell aftermarket performance MAFs) can't calibrate a MAF properly to work as well as a stock unit? If they can't then how can Ford install millions of stock MAFs in all types of vehicles without having major tuning issues? If what you say is true then every car needs a tune to run properly even if it is bone stock. We all know that this isn't true.
One thing I have learned over the years is to be reflexively skeptical of people pushing parts and/or services for things they see financial gain from their purchase. I am not saying these people are dishonest but they have a built-in bias toward the use of a certain good or service. I have no doubt you are knowledgeable regarding tuning but this doesn't mean you are always right either. As I stated above, logic doesn't support some of your statements. I know that my personal experience doesn't either.
Lastly, the OP isn't modding a car from the "new millennium." It is a 1997 vehicle with a basic 1997 engine. It will have to obey the same rules as any other engine from that era.
Have you not read any of the technical points that were already posted? I suggest that you re-read them if it hasn't sunk in by now. Give Pro-M a call and find out for yourself since you are so skeptical of the tuning required to PROPERLY recalibrate everything back into equilibrium after changing the MAFS for a different one of other than OEM spec. Sure a vehicle will "run" after replacing the OEM MAFS with a recalibrated aftermarket one, but the question is how WELL will it run? Are the load and VE tables correct, are the WOT AFR's all over the place or are they just dead lean?
The computer does not have "the ability to adjust for driving habits" as you put it with regards to all AFR's. The computer does have adaptive learning that but is only applied at part throttle closed-loop fueling which is when the ECM also uses data from the stock narrow-band O2 sensors to keep AFR's around stoich 14.64:1. Even then adaptive learning can only learn so far of a percentage of long term fuel trim correction before it simply cannot adjust anymore. I have seen short term fuel trims thrown off by 30%+ fuel with just the change of a CAI, let alone a MAFS. I can assure you that your ECM won't win the battle of dialing closed-loop AFR's into spec when they are that far out. Once you go wide open throttle, which is where your focus usually is for power gains, then your ECM commands open-loop fueling and references airmass data directly from the MAFS transfer function table to ensure that it is requesting the proper amount of fuel so that actual WOT AFR's match commanded AFR's. Adaptive learning does not compensate for this, which means that it will not be able to learn around a rich or lean condition at WOT. The ECM's on vehicles are not intuitive. For everything to function properly the ECM needs to be TOLD how to interpret the data, because it simply doesn't have the capacity to do it for itself. The newer ECM's are getting closer to that with full wideband sensors becoming more common, but even then they still aren't there. So in answer to your assumptions that the ECM can just automatically readjust itself to all the conditions caused by using a MAFS of differing spec than OEM, I would have to say that you are mistaken.
While a 1997 MY vehicle, such as the OP's is not an extremely new vehicle it still uses OBD-II and has an EEC-V ECM. The tune is substantially larger in filesize and complexity than your EEC-IV stuff. Since I get the impression that you haven't really tuned on anything with OBD-II or CAN technology then I would surmise that you are playing quite the guessing game. The difference is that 1997 was in a totally different era of tuning than your 89 Mustang. OBD-I versus OBD-II, EEC-IV versus EEC-V and I could go on.
Eddie it is plain to see that you lack the capacity or willingness to comprehend what James and I have been talking about so there is no point in trying to further educate you on this. I honestly don't know why I even chose to write this post but it is hard to just turn off my natural inclination to educate the ignorant. Your hard headed attitude clearly clouds your judgement and prevents you from progressing beyond what is a grade-school understanding of custom tuning. If I have to explain to you the finite abilities of something as basic as adaptive learning then I can tell that I am not conversing with a truly experienced fellow custom tuner; but rather someone who twisted the distributor on his Mustang once or twice and probably raped the base fuel table of his "custom tune" to get AFR's into check. You sir, seriously need to educate yourself quite a bit more on the subject-matter before posting as if you were a person exhibiting expertise. If you want to call the necessity of custom tuning after replacing an OEM MAFS with an aftermarket one "snake oil" then be my guest. Don't come complaining to anyone when other people make more horsepower, more safely, with better driveability because they chose the smart route instead of doing half-assed mods like replacing an OEM MAFS with a recalibrated aftermarket one without doing a proper ECM tune afterward.
I also find your insinuation that James is only trying to "push parts/services for financial gain" to be preposterous and insulting towards a well respected vendor here. I know you put that nice disclaimer afterwards but anyone can read between the lines there to see your true meaning. Do you know why people like James have a following on this forum and others? Because he is honest, does good work, and actually cares about his customers. I started out as a customer of his about 7 years ago. There were more than a few times where I had mentioned planning on buying a mod from him only for him to recommend that I didn't need to purchase it for whatever reason given. He could have taken the easy way of financial gain and just sold it to me but he didn't. Since then I have also become his friend and then later for a while we were even business associates as well. Out of anyone else on this forum I can probably vouch for James' ethics the most. Impeccable would be the adjective I would use to describe him, and I am willing to bet many other long-time members on here would agree. So , whether you throw a disclaimer in there or not, you are barking up the wrong tree when you slyly suggest that James is grouped in with other performance business owners who only care about pushing parts for profit.