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General Motors has a lot riding on Cadillac as the brand becomes its poster child for electrification. Cadillac, in turn, has pretty much everything riding on the Lyriq, its new EV crossover. That’s perhaps why select buyers of the all-new model line have been asked to sign a non-disclosure agreement in exchange for a $5,500 cash allowance on their lease or purchase. That’s an unprecedented move but we live in unprecedented times, so this might become more common practice moving forward.
What this means is these new Cadillac Lyriq owners or lessees won’t be able to disclose anything about their experience with the new EV to anyone other than GM. The automaker would also know everything about where these people go and whatever else it’s able to monitor about vehicle usage remotely. Yes, Big Brother is most definitely watching.
The big question is whether or not GM’s bold new strategy of tracking customer usage of its vehicles will be deemed a success, both by GM and competitors. If so, we could see this practice become more common, meaning if you ask your neighbor or friend how he likes his new car you won’t get any meaningful information in return, if anything at all for fear of a crushing lawsuit.
www.motorious.com
What this means is these new Cadillac Lyriq owners or lessees won’t be able to disclose anything about their experience with the new EV to anyone other than GM. The automaker would also know everything about where these people go and whatever else it’s able to monitor about vehicle usage remotely. Yes, Big Brother is most definitely watching.
The big question is whether or not GM’s bold new strategy of tracking customer usage of its vehicles will be deemed a success, both by GM and competitors. If so, we could see this practice become more common, meaning if you ask your neighbor or friend how he likes his new car you won’t get any meaningful information in return, if anything at all for fear of a crushing lawsuit.
Cadillac Wants Lyriq Customers To Sign An NDA
But you get a cash allowance for it!
www.motorious.com
