ICU,
You can use full synthetics in both differentials. In fact, pretty much everyone in the forum would probably agree that the only thing they would put back in (when doing a gear lube change) would be a synthetic. As for brand, Mobile1, Amsoil, RoyalPurple are all great brands. As for the friction modifier, check your axle code to see if you even need it. The axle code will be on your vehicle sticker (check that vs. axle type chart)' limited slip rear ends (which aren't on all vehicles) are the only ones that call for the friction modifier. It won't "hurt" to put the friction modifier in an open axle. 75W-140 in the rear and 75W-90 in the front if you have 4WD. It's a real easy DIY job. Make sure you can loosen the fill plug before you remove the drain plug (there are some horror stories when some have drained the fluid and couldn't get the fill plug out, which means a tow to the local shop to remove the plug).
Have fun!