Chalking your tread is the best way to find the best air pressure for the best tread wear. Its relatively easy, and my preferred method. I find about 35 psi to be about right for explorers. The maximum pressure listed on the tire is only there to tell you just that, the maximum pressure. It is usually also the pressure that the tire can carry the most weight. Explorers are well balanced, so I run 35 front and rear, but in the past I have gone up to 40 psi in the rear when towing heavy. I have since stopped this as I found no benefit. You could pick a pressure between the recommended tire pressure, and the maximum, but you would just be taking a wild guess. You would be better off just running 32 psi like average joe puts in any tire in any situation.