While I tend to agree that HF has some issues with their power tool line, the winch appears to be made by the same people that make Mile Marker and T-Max. About the only differences that I (or others have seen) is in the style of the end caps (which hold the bearings for the motor) and the HP rating of the motor.
There are enough people running the HF winch with no problems that I think it is safe to say that for the average trail-running hobbyest, they are OK.
I've said before in other posts - that you get what you pay for in a winch.
If you are in competition, or in life-threatening situations, get the best and most expensive (and oversized) winch that you can lay your hands on - usually a Warn - if you are a weekend hobby rider, and rarely ever use a winch - and then just to speed up getting hung up on a root or something, get a cheap winch and spend the rest of the money on something that will insure that you don't have to use it around every corner.
To simply blast HF out of the blue isn't fair to the products they sell that are satisfying a need for the price. Is some HF stuff junk? Yup - unquestionably so. Is other stuff pretty darn good for the dollar? You bet - and once you discover which are which, saving the dollars is a very good thing.