Ok, you live in Toronto Canada(according to your profile), and I assume it is freezing up there, right? It may not be the fact that you are turning the volume up high that is making it hot. There is an air duct directly above the HU, and since its cold outside, you are turning the heat up and the heat running through the air duct is getting to the head unit and making it pretty hot. This may not be all your problem but probably most of it is because of this. I noticed mine was hot one time while playing it at low volume levels, and I had my HU keys in my car, so I pulled it out, and noticed that the air duct was quite hot and might have been causing the problems. There's not much you can do about it, just don't keep the heat on long, or it could damage your HU. Maybe you could somehow squeeze a little 12V cooling fan right behind the HU to cool it down quite a bit.