i want to say again that i like that truck, and i am impressed by it.
however it is old skool. take a look at the sportster trac in the explorersport truck area. - that is a newer truck made as a demo for a shop. notice the much larger wheels, the monochromous paint job (the trend has gone away from the ripped style on this truck, back toward simpler designs that used to be hot 20 or 30 years ago such as flames), the headlight and tail light covers, etc..
also, i don't know if the new trend is so much euro as it is really old school american. many of the latest custom trucks are coming out with 60s and 70s hot rod styling mixed with the larger wheels that maybe you are saying is "euro"