Straight from the BF Goodrich Tire web-site:
"Q What is the proper air pressure for my tires?
A Proper inflation is the single most important factor in tire care. The inflation pressure on the sidewall of the tire is the MAXIMUM operating pressure determined by the tire manufacturer. It is not necessarily the correct tire inflation for your vehicle. You should ALWAYS use the inflation recommended by the vehicle manufacturer. You can find this information:
In your vehicle owner's manual, or Posted on the inside edge of the driver's door or other door, or On the inside of the glovebox door.
Always check inflation when tires are COLD, that is, when the vehicle has been driven less than a mile, or at least one hour or more after driving. Use a good quality tire pressure gauge. Note: It is natural for radial tires to have a slight bulge in the sidewall at their proper inflation pressure. Check inflation at least once a month, and before any long trip or before traveling with a heavy load. Always remember to check the spare tire. If your vehicle is equipped with a temporary or "mini-spare," check the sidewall markings for proper inflation pressure. It will differ from the inflation recommendation for your full-sized tires."
A radial tire will have a slight bulge where it meets the ground. The only time you would have the maximum air pressure in your tires is if you are running the maximum load the tires are rated for. For instance, a BFG 235 75R15 tire is rated at 1985 lbs. at 50 PSI. Estimating that your 2K1 weighs in at 4000 lbs. you would run 50 PSI in your tires if you were carrying 3940 lbs of cargo. The best way to determine how much air to put in your tires is to do the chalk test. You should find 30-35 psi. about right.