Once you have the coupling tool, its not that difficult.
Took me 15 minutes from start to finish.
I was the one who complained that it was a PITA. After a failed attempt to throw beer to a Ford tech, I broke down, bought the tool $10 and did it myself. no mess, no worries, and I felt great since I did it myself and save a TON of $$$
The dealership is going to charge you a FULL hour for something that will take them 10 minutes on a lift. Why give away your hard earned $$$ ???
I put mine on ramps, layed down some cardboard, and did mine real quick.
You can do it, just get the plastic clips.