I'm a retired (medically) partsman with over 40 years of experience (ASE certified), and personally, I won't use a Fram or AC Delco oil filter for nothing. If you every cut one open, you'll never use one either.
We used to display all the oil filter brands we carried, and cut the cans to show the customers what was inside. You'd laugh at a Fram, but not at their costs. Almost any other brand had a better filtration insert and mesh assy than those that the Fram and AC/Delco's had. Purolator, Motorcraft Hastings and Wix, were by far the best of the name brands. Others (like Amsoil, K&N, etc) weren't on our display. I know they have good results from those brands thoiugh.
Oil is like clothing. You use what you like, even if some brands are in actuality are superior. I use Motorcraft Syn. oil in all my Fords. I use Valvoline in my GM motorhome. Personal preference.