Here's a copy of the letter I sent them;
I noticed that you carry aftermarket headlights for several Ford trucks, and was wondering if you have any plans for making a similar replacement for the 1991-1994 Ford Explorer headlights?
The original headlights on this best-selling truck are horrendous, and I know that a lot of owners would be interested in upgrading. And by “a lot”, I don’t just mean your core market who spends a great deal of time and money upgrading their vehicles. Sure, they’ll be interested, but this is something that goes beyond that.
I, for one, haven’t made any major alterations to the appearance or handling of my truck. However, if there were one thing that I could change, it would be my headlights. And most Ford Explorer owners I know agree. However, no-one has yet reached this market.
And the best part is that this vehicle’s owner demographics should fit perfectly into your core marketing plan. The people currently driving older Ford Explorers either; Get them from their parents and want to change the look. Buy them as an affordable and versatile used car but want the safety of modern lighting. Or have owned this truck for the past 10+ years and are dedicated to maintaining and updating their outward appearance.
I look forward to hearing from you and I hope that if you don’t currently have plans for this vehicle, that you may soon reconsider.