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New Ford Patent Aims To Bring Advertisements To Infotainment Screens
A new Ford patent aims to bring advertisements to infotainment screens by scanning roadside billboards and displaying relevant information.
fordauthority.com
According to the new Ford patent, dubbed “Billboard Interfaces for Vehicle Displays,” the automaker in tinkering with the idea of using a vehicle’s cameras to read roadside billboards and subsequently display targeted ads related to those billboards’ content on the vehicle’s infotainment screen. Users would then be able to click on a link to give them more information on the ad.
The patent filing doesn’t provide any specific examples of how this might work but does include an image depicting a theoretical hot dog stand business with a picture of a hot dog and fries, along with the business’s address and phone number. Presumably, the navigation system would then give the driver the opportunity to navigate to that restaurant and take a food break on their road trip, or perhaps even order ahead of time so it’s ready when they arrive.
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Thanks, but I would rather they focus their energy on making the systems that are already in our vehicles work reliably and long term.