Actually, I used to think the same but I recently took a course with a local UOA lab and was shown results from various oils found on the market. It was interesting to see that indeed Amsoil is tops from start to finish, good base, good additives, uniform viscosity etc. Mobile 1 synthetic comes in second, there might also exist an Esso branded synthetic just as good but costing less because its not "mobile 1".
For those using Royal Purple, its actually a blend of different types of similar property oils, they die it purple in order to mask the real color of the oil (since the blend isn't always the same, its tint changes as well) die it purple and no one's the wiser!!!