For years I ran 7" rim (didn't know it was 7") and have switched to 8" for this season of wheeling (season hasn't started yet). The 7" rim was used with the 11.50 and 12.50 tires.
Personally, I like running a more narrow rim which helps keep the tire on the bead when aired down.
With 32" x 11.50's I actually ran 7-8psi when on sand and still didn't pop a bead (that's a 4.5" difference between rim and section width). That is equivalent to 8" rim with 12.50 rim which is what I am running now.
So, in short (I know too late), I like 4" or so of difference between section width and rim width to help keep the bead on. As an added bonus (to some) is it helps protect the rim some.
~Mark