From my own experience the Bridgestones and the BFG's are both excellent tires. All of my buddies are BFG loyalists and have had excellent results from the sets they have had. I had Bridgestone Dueler A/T's on my old truck and they were very good tires. Not as grippy offroad as the BFG's appear to be, but still a good tire. Tread life on them was terrific. I now have Bridgestone Dueler M/T's on my Ranger and love them. They are an awesome tire! I plan on getting at least 50,000+ from these tires and maybe more. Just as a side note, my last set of tires on my Ranger were Yokohama Geolander A/T's. When new they were very good in mud, dirt, and rocks, however, they do wear pretty quickly and loose their effectiveness. Good luck to everyone on your tire choices.