All the more evidence the Ex is going away from being an off-road vehicle.
I don't have the tow package, but I have the recovery hook on the back, which is nice. Would be nice to have one in the front, instead of the screw in one where you pop the circular little cover (which is standard on most cars - my Saab has one and my old BMW also had one) to pull from the front.
I drive beaches a lot, and depending on how someone gets stuck (with my experience getting stuck is very rare, but you should always be prepared so I always have tow ropes, shovel, etc. - and I can always help others who are stuck), it is often best to have someone pull you out from one side as opposed to the other, so beach drivers should have recovery hooks on both sides.
The Ex technically does with this screw in one on the front, but I'd prefer a dedicated one on the front coming out from under the bumper.