Why do you say 30 PSI is too low? Are you like my dad was, and go by the max pressure on the tire? Then wear only the center of the tread. I have experimented with my 96, and find 30 in front 28 in the rear. Two people, Two small dogs, no cargo, combination of highway/city driving. P235/75/R15 all season tires.
All tires are different, your tires require different air pressures than my tires, because of the tire.
Each new tire needs a constant monitoring of the air pressures, and adjustments as needed.
The people who selected the OEM tires have no clue about what tires each person will change to next. Thus the pressures recommended on any door jamb sticker are useless except for the one OEM tire.
The tire failures years ago were greatly due to low air pressures, it wasn't just the tires. Any tire will fail if the pressures are too low, almost no tire will fail with too high of pressures. So it's smarter to have too much air pressure, than too little.
I suggest beginning with the tire's MAX rating, put in just under that on the heavy end, 2-4psi less on the light end. Drive the vehicle, if it truly feels too harsh, lower the pressures slightly. Drive it again, give it some time, if after a few days it still feels too rough, carefully change it some more.
Don't go too low, the edges will wear out faster. If the edges show more wear than the rest, you have too little air in the tires.