a lot of talk going on here, but no one mentioned building a transmission line box yet... Just joking because you'd probably need to build a weird-looking contraption that would fill up the back of any suv or truck bed if you were using 15's, but it's the same technology that the bose wave radio employs.
The theory is similar to a ported box in that it takes the rear soundwave and adds it to the forward soundwave, giving you extra loud bass. The ported box gives you more spl, but only at a certain frequency range in which the port is tuned for. This is why everyone is correct in that you can't just cut a couple holes in a ported box. The port must match the speaker and box size and can't just be added later. A few rules of thumb when building a ported box, though. Make the hole as big as possible, but not bigger than half the diameter of the speaker itself. So you could have a 7" port with a 15" speaker, but not really any bigger. The smaller the porthole, the more chance of port whines and whistles. Also, flair the ends of the ports, because the sound will react better to a rounded edge than just a squared edge. Kinda the same theory as a trumpet or other horned instrument.
Now, when making the port, you also have to consider length of the port, which is directly related to several perameters that you can usually get from the speaker manufacturer. You can't just decide to make the port diameter just under half the speaker diameter and then pick any port length at random. I'd go into the exact calculations, but I'd have to look them back up, since I haven't built a ported box in about 4 years. They are just too much effort. They are REAL picky...
Oh, and if you are off on the port dimensions, it will affect the frequency at which the port adds extra spl, so you can wind up destroying your woofer if the frequency is too high, because any notes played below the port's tuned frequency will just be 'dumped out' so to speak. Your woofer will act like it's not in a box at all and the further it gets below that tuned frequency, the worse it gets. Also, if it is tuned too low, the port will be wasted because it is tuned to play frequencies that aren't in the music or are too low for the speaker to produce to begin with. This just basically wastes all the pros of having the ported box and just leaves the cons.
And you can easily be way off with your frequency if you're not very accurate with your numbers.
So, to make a long story longer, read a book before building a ported box. Yes they have their advantages, but sealed boxes do too. I prefer a sealed box that is on the big side because you get nice deep bass and a good woofer will still have a decent punch in the higher range. It makes for a very good real-world listening experience...