Just bought a 2021 Explorer St.
Sticker was $57,155
Selling Price was $52,100, after $1250 Rebate & 1.9% APR.
Got the 8yr, 125K Ford Platinum Service Contract, $100 Deductible for $2515
Could've saved $50, buying it online but, for $50, not going to bother.
Discounted Selling price was advertised, did not even quibble about it, Did talk terms about my trade but got every penny I wanted for it so was happy, on that score. My Cousin, the Used Car Manager forgot he wasn't spending his money, on my Trade, but the Dealer Principles. had to remind him of it.
Did I get a good Deal?
Only time will tell.
For me, Price is the least important aspect of car ownership.
Two guys buy the exact same car. one pays $10,000 more than the other.
5 year down the road, same Ownership Experience, that guy who saved all the money on purchase price flat out hates his car, worst car he ever bought. Guy , who paid so much more, loves it. Best thing that ever happened to him. Plans on spending a fortune to keep it running, if needs be.
Who got cheated?
With most things, we look for sales , since price is fixed and non negotiable.
Cars, we can negotiate, so most worry about getting cheated.
I worry about listening to the Wife grump because she regrets her purchase.
My Favorite thing, out of all this, is no one willingly paid a price, knowingly getting cheated.
It's only after the sale, when some other convinces them of it.
Like that person knows any better.
Side Note:
Was told that discounts are probably going to go away, PDQ, if this Chip Shortage doesn't get squared away. They sell 300, new, a month and only has 30 scheduled for delivery, next month. Told me to notice how dealerships are double spacing and slanted parking to make thei lots look fuller than they actually are.