I don't think I've seen their video yet, I'll have to wait until I'm home again. I've read a lot of what Eastwood has to say about it, and I saw it on TrucksTV, but I'd like to know about the independent real world reviews.
I browsed through their forums re: soda blasting. I'm still not sure about the "messy" part. I feel a lot of members work indoors in their professional shops, I'm interested in doing this in a driveway.
Some of the negatives: the pulverized baking soda cakes up afterwards. I don't see why pressure water blasting it immediately afterwards wouldn't fix this easily though (however, this would negate the temporary rust protection of the soda). It seems to me, all other types of stripping have bigger problems with the residue. When you acid dip, you have to make sure you wash away everything, sand/media-blasting leaves dust in crevices, so I don't see soda-blasting being any worse.
Another negative is that soda blasting isn't strong enough to remove rust at all. Some say it's pointless to blast if you're not removing the rust too. I think the hardest part is getting rid of all the paint, dirt and grease. Then you can focus on rust by replacing it with new sheet metal (which you would have to do anyway), or focusing on specific rust areas with sandpaper, rather than having to sandpaper rust AND paint on an entire panel.
Another "negative" is that it leaves the surface too smooth. But it seems everyone is in agreement that this is nothing a spray on etching solution can't fix.
A huge positive is that it doesn't warp the metal like sandblasting. I guess there is an ideal method for each component. When doing body work, soda blasting seems great because it won't damage the thin sheet metal. Rust on body work, if minor, should be easy to sand off by hand, if major, needs to be cut out anyway, so sand blasting won't give you any real benefits. If you need to strip a frame, then maybe sandblasting is the way to go, but soda blasting should be adequate for a hobbyist, especially if you use a rust product like POR-15.
Especially if you plan on using something like POR-15, soda blasting seems ideal. It's biggest flaw is that it doesn't remove rust, and the wet blasting can cause flash rust. This is actually ideal for POR-15.
I'm a big f'in noob to this. My experience stripping paint encompasses taking sandpaper, filing for 10 seconds, then getting bored and watching TV. I have no idea what I'm talking about, but it seems this soda-blasting is the ultimate stripper, a must need for a restoration, especially for a home mechanic.
I saw someone mention dry soda-blasting. What is this?
ok, gotta get some sleep.. i dont think i'm thinking straight anymore.. 
