Actually I beg to differ. In 98 or so, I remember seeing commercials for Chevy or GMC fullsize trucks saying something like "You can tell its a Chevy because it doesn't have that big round bubbly look to it." The next year they come out with trucks that have a bubbly look to them, probably because they saw that the F-150 had been selling better than the Silverado/Sierra. Now Dodge had the bubbly look before the Fords, but Chevy followed both. Then they did the same thing with their HD series of trucks. They had the regular bubbly look, then they decided to make their HD pick ups have more of a Dodge pick up or Super Duty pickup look to them, where the fenders are lower than the hood (you know what I am talking about?). Then Chevy comes out with an Avalanche, a year or so after the Sport Trac came out. Sure it is full size and the ST is mid, but still the same idea. Now this thing, the Equator, is their version of the Avalanche, but why would any body be complaining about Ford not making those things, they are FUGLY.
