Regardless of what you think of it, this is f'n cool...
On it's way to Airventure...
Oshkosh, Wisconsin July 27, 2010; On Monday July 26, Ford Motor Company revealed the all-new 2011 Ford Explorer nationwide at just six select venues. Four were in major city venues in New York, Chicago, Los Angeles and Miami and one was in Dearborn, Michigan for Ford Headquarters employees. The sixth site hosting the new Explorer was the Experimental Aircraft Association’s (EAA) annual AirVenture Oshkosh event, also sponsored by Ford.
In true AirVenture style, where the sky's the limit, the new 2011 Ford Explorer arrived in AeroShell Square at the conclusion of the air show, just prior to the opening day concert, presented by Ford Motor Company, featuring the band Chicago.
This was a true visual spectacle with some help from the aerospace industry. And, Ford brought in the horsepower for this dramatic reveal in Oshkosh. Using an Erickson “Goliath” Air Crane with 9000 Horsepower, the all-new Explorer arrived suspended under the crane in a special palette held by four cables.(See photo above.) "Piloting" the new Explorer was Edsel Ford II, grandson of Henry Ford and a member of Ford Motor Company’s Board of Directors.
Once on the ground the Explorer was driven by Edsel Ford II to the AeroShell Square Stage where Jim Farley, Ford group vice president of Marketing, Sales and Service, and Tom Poberezny, EAA President, spoke as to how Ford is delivering this 21st-Century SUV. The completely reinvented SUV includes safety features such as the industry's only inflatable seatbelts, technology that customers need and want and class-leading fuel economy—more than 30% better than the current vehicle. Also appearing was Elena Ford, a niece of Edsel Ford II and a fifth-generation Ford family member who is director, Global Marketing, Sales and Service Operations at Ford.
The 2011 Explorer with V6 power is expected to deliver more than 20 percent better fuel economy
than the 2010 model, shattering conventional expectations for SUV fuel efficiency. When equipped with the available 2.0-liter EcoBoost™ I-4 engine, Explorer fuel economy is expected to improve by more than 30 percent and exceed the 2010 Honda Pilot and 2010 Toyota Highlander V6.
The Explorer’s main competitor is the Chevrolet Traverse and will also compete with the Honda Pilot, Toyota Highlander and Jeep Grand Cherokee, said Jim Farley. Some industry analysts have expressed concern with the new Explorer having too much competition from the similar Ford Edge and Flex models. However, it is better to have this competition from within one’s owns showroom to be able to satisfy more customers with a vehicle from Ford.
Chief Nameplate Engineer Jim Holland said the team targeted two key objectives when developing the 2011 Ford Explorer.
“It had to look modern and contemporary – inside and out – yet be instantly recognizable as an Explorer,” said Holland. “Next, the new Explorer needed to deliver the fuel economy today’s customers want, combined with the performance, capability and empowerment they expect from an SUV.”