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As I've stated many times before, communications is not one of Ford's strong points. I'd give them a 'FAIL' :thumbdwn: on that very important issue.The problem Ford has here (as I see it) is the lack of communication back to its customers. The quickest way to lose all creditability is to ask for feedback/suggestions and then do nothing about it (or communicate nothing about them).
Ford should either:
1) Stop asking for feedback/suggestions (one-way communication is not effective and creates client frustration as they feel their voices are not being heard)...OR
2) Provide updates to their customers letting them know they have taken the top 3 suggestions/improvements as well as what specific defects from the last/previous releases and plan to incorporate them into the next release targeted for xxxx (insert date here....Q1, 2013).
Ford could significantly improve both the client dissatisfaction as well as build credibility by publishing a targeted update release schedule too. I think this gets back to poor communication.
Peter