In general spark plugs are about the same, they work right or they don't. Most problems with plugs comes from there being something wrong with the old plugs, or damage while installing them.
The plug tip material does affect life, but do know that the longer the material lasts, the poorer of an electrical conductor it is.
Aluminum is the best plug tip material, and Beru does make them, called Silverstones, at about $6 per. I have them in my Mountaineer 302, I figured that I would try "the best." I noticed no difference, and I had no problem before then.
Either choose a basically stock plug, or what others have discovered. But know that most opinions will be based on some perceived problem with some plug. It usually comes from some worn out plugs being compared to brand new(any brand) plugs. Brand new plugs can be defective, myself and friends have experienced it.
Bottom line, the factory plugs are very good, Motorcraft makes good spark plugs. If you can take good care of your vehicle, then buy single platinums, not double. Don't wait 100,000 miles to change plugs, it's cheap and easy, and saves fuel($). Good luck,