fwiw...
I can't remember smelling exhaust from the car I was driving in any of the Fords myself or family has bought new since the 80's. Since 2000, 2 Taurus, Edge, F150 EB, 2 Mustang GT's, and a V6 Mustang.
I've had a few loaners/rentals in that time frame including a 2013 EB Escape, ~2010 Fusion V6 (2), ~2009 Explorer, Lincoln version of the Edge and ~2011 Focus. Didn't smell exhaust in those either.
This time when I took the Ex in for the TSB I got a 2016 FusionSE with the 2.5L engine. I did smell exhaust faintly while driving it but that was in traffic and I can't say that it wasn't a car in front of me.
My 2015 Jeep wrangler, never smelled exhaust from it either.
From my limited sample, smelling your own car's exhaust is not normal.
On to my Ex Sport and the TSB...
It's been raining steadily here so I haven't had a good chance to put it to the test. I did get a run on my "for sure" place, a long on ramp onto a highway with a slight uphill grade and that was successful with no stink. This spot would produce eye-watering and coughing from the sulfur smell in the vehicle and needed 30 - 60 seconds of all windows down to clear it.This was in the rain and that may affect the air flow around the vehicle. I am hopeful it is fixed but it needs more testing to be sure.